MURI
DRINKS
Meet MURI Drinks at the Cool Climate Wine Summit 2025. Free B2B registration here.
Denmark, Zealand
Beyond Alternative.
MURI Drinks
MURI is inspired by the gastronomic community in Copenhagen, particularly the city’s expertise in fermentation. We use culinary techniques and unusual ingredients to create blends that go beyond other alternatives.We are obsessed by flavour development and changing perceptions around the non-alcoholic category.
We are devoted to quality which is why we work with small-scale farmers and forage botanicals in nearby Danish forests.By using flavours and techniques connected to a culinary sphere, our drinks are an ideal companion to a plate of food. A progressive take on the traditional wine pairing, we say.Murray Paterson founded Muri in 2020 after working as a distiller at the groundbreaking Empirical Spirits distillery in Denmark. Ioakeim Goulidis then joined after a spell at the Noma Fermentation Laboratory.
Fermentation is our essence. We use multiple fermentations to unlock deliciousness. By blending different ferments together we create complexity of flavour.Copenhagen has become the centre of fermentation knowledge in global gastronomy, and we draw on our experience as former chefs and distillers to marry new techniques to old traditions.
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